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CASE STUDY

Citizen 360

Client:

MEDELLIN MAYOR´S OFFICE

City of Medellín – Colombia
December 2021

“This is a unique application focused on citizen relationship management and understanding through mayor´s office interactions and data acquisition”

Carlos Martinez,
Analytics Director

Overview

Platform that was developed to increase the effectiveness of citizen characterization processes through an information system that serves as fundamental support for the actions of collection, structuring, centralization and analysis of the information collected.

Challenge

Integrate and standardize the processes carried out by mayor´s office of Medellín for characterization of the citizen and measurement of variables.

Variable and form management

Each department creates its forms in a personalized way, made up of fixed or base variables and extended variables.

Integration with information systems

Combining different databases of characterizations and using data integration, visualization and modeling tools.

Data visualization and reports

Centralized, standardized and available information under strict levels of security and confidentiality defined for each variable.

Solution

Develop the central information system where each department of mayor´s office will be able to create and manage their citizen characterization forms in a personalized way.

 

01

Prototype

Design of form management platform, configuration, approval and publishing. Friendly and flexible.

02

Product

Application development and integration of multiple databases and non-integrated technologies.

03

Information and data

Design of data model, system configuration and collection of citizen characterization information. Storage of historical records and actions within the system.

Results

  • System with variable management modules and characterization forms.
  • Integrated with other internal and external information systems.
  • Report query and log management modules.
  • Includes configuration of profiles and roles.
  • It complies with the development guidelines of the City Hall.
0
functional features implemented
0
variable types
0
functional modules developed
0
associated systemic quality components

Future

  • Design and implementation of new services according to characterization analysis.
  • Re-design and implementation of existing services and communication strategies of the different government departments.
  • Promotion of initiatives that seek to improve user-entity interaction within the missionary processes of public entities.

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